AI Is Redefining the Automobile      한글로보기
The automotive industry is moving beyond the Software-Defined Vehicle (SDV) into a new paradigm — the AI-Defined Vehicle (AIDV) — where artificial intelligence directly defines a vehicle's capabilities and user experience. This transition is accelerating structural change across every layer of the industry, from OEMs and Tier 1 suppliers to semiconductor and software companies.
Against this backdrop, Automotive Electronics Magazine (AEM) will host Automotive Innovation Day 2026 (AID 2026), Korea's largest future mobility technology conference, on July 1, 2026 at Suwon Convention Center. Now in its landmark 15th edition, AID 2026 will gather 1,000+ attendees, 40+ speakers, 40+ exhibitors, and 300+ companies, making it the broadest and deepest single-day forum on automotive software and AI convergence in Korea.
AID 2026 is not a catalog of individual technologies. Its goal is to connect every technical layer of the modern automobile — software architecture, AI, autonomous driving, cybersecurity, vehicle networking, and electrification — within a single event, offering a clear view of how the industry is actually transforming.



Keynotes: Five Global Experts on the AIDV Transition
Five keynote speakers representing automotive software architecture, AI safety, cybersecurity, and electrification will set the agenda for the AIDV era.

Dr. Detlef Zerfowski  |  Vice President, Engineering Excellence, ETAS GmbH
"Software Defined Vehicle – 40 Middleware Are Too Many"
With more than 25 years leading automotive software strategy at Bosch and ETAS, Dr. Zerfowski will address the industry's shift from proprietary middleware to open-source collaboration — examining the Eclipse S-Core project and AI-powered development toolchains. His talk confronts head-on the structural choices facing an industry that has already acknowledged the scalability limits of in-house solutions.

Dr. Stefan Poledna  |  VP System Incubation & CTO, TrustMotion (formerly TTTech Auto)
"Safety & Determinism as the Foundation of Physical AI in Mobility and Robotics"
Co-founder of TrustMotion and a 30-year veteran of automotive systems safety architecture, Dr. Poledna will explain the computing architecture shifts required to deploy Physical AI in mobility and robotics — covering deterministic systems design, middleware platforms, and what it takes to make AI genuinely safe at scale. He holds more than 80 patents.

Eui-seok Kim  |  Global CTO, AutoCrypt
"Harmonization of Cybersecurity and Safety in the SDV Era"
One of Korea's foremost experts in automotive cybersecurity, Kim will address how to reconcile cybersecurity and functional safety as SDV attack surfaces expand, covering regulatory frameworks including UNECE R155 and R156.

Byeongwook Jeon  |  Head, AI & Autonomous Driving Technology Research Institute (Senior VP), KATECH (Korea Automotive Technology Institute)
"Toward the AIDV Era Beyond SDV"
Having served as a Research Fellow at Hyundai Motor and as founding head of the MIT-HMC Embedded Physical AI Lab, Jeon joined KATECH in March 2026. His keynote will map the path from SDV to AIDV through On-Device Physical AI and world-model-based autonomous architectures. He holds 434 granted patents.

Chulhee Lee  |  Eclipse Pullpiri & Timpani Project Lead, LG Electronics
"Eclipse SDV Open-Source Ecosystem: Current State and Outlook (TBD)"
Lee leads LG Electronics' contribution to the Eclipse SDV open-source initiative, a global collaboration involving OEMs, Tier 1 suppliers, and software companies. His session will focus on the Pullpiri and Timpani projects and the direction of open-source-based SDV platform development.







Special Presentations: Reading Industry Structure and Markets
Three additional experts will provide broader industry context through special presentations.

Dr. Hang Koo Lee  |  Professor, Pyeongtaek University
"Current Situation and Forecast of the Global EV Industry"

Jaeoh Cha  |  Vice President, Global Software Department, Hanon Systems
"Value Creation of Thermal Management Systems in AD and SDV"

Dr. ChulWan Park  |  Professor, School of Smart Mobility, Seojeong University
"Beyond Green Car Concert: Which EVs and Batteries Will Outlast the Hype?"



Six Parallel Tracks, 40+ Speakers
AID 2026 runs from 9:00 AM to 5:20 PM across six concurrent technical tracks: three SDV tracks (1A, 1B, 1C), two Autonomous Driving & AI tracks (2A, 2B), and one EV & Energy track (3). Each track is designed to deliver depth for specific engineering roles and interests.


Tracks 1A · 1B · 1C — SDV & Digital Experience
Covering vehicle software architecture, middleware, OTA updates, digital twin, DevOps, UX/HMI, vehicle OS, and lifecycle management. Featured sessions include:

SeungHwan Shin, Executive Director, Seon ENS — AI Writes the Code — Who Owns the Evidence? Rethinking ASPICE Work
In-Taek Kim, Director/Consultant, VWAY — AI-Based Requirements Verification and Quality for ASPICE 4.0
Kyuhae Choi, Cybersecurity Team Leader, ETAS Korea — Automating Automotive Cybersecurity: AI-Based Ontology Model
Jingwang Kim, FAE, MDS Intelligence — Formalizing the Interdependencies of SW Components from Requirements to Implementation
SangGyoo Sim, Vice President, AutoCrypt — Cybersecurity Strategies for SDV Platforms
Seungyueb Chae, CEO, PopcornSAR — AI-Driven Automation for Software-Defined Vehicles

Jaeyoung Hwang, Principal Engineer, Vector Korea — 10BASE-T1S Communication with Zenoh-Pico
Min-Hyeong Lee, Manager, Techways — Driving Automotive Innovation: Validating Zonal Architectures with 10BASE-T1S
Kwangnam Kim, Technical Account Manager, A2MAC1 Korea — Software Cost Estimation Based on Functional Sizing Methods
Jan Weber, Technical Consultant, IAV GmbH — Mastering SDV Architecture: Realizing UBER-X
Dong-Keun Yeo, Team Leader, MDS Intelligence — Real-Time Architecture in the SDV Era: A Roundtrip Engineering Approach
Byungmin Jeon, FAE, Green Hills Software — The Challenge of Sharing: Building Safe Mixed-Criticality Systems

Seongseo Ku, Chief Strategy Officer, FESCARO — Stop Audit Firefighting: Converting Daily Workflows into Audit-Ready Evidence
Jiwoong Park, Automotive Solution Architect, Real-Time Innovations (RTI) — Zones, Software, and Speed: The SDV Toolchain Revolution
Minhui Ryu, FAE, QNX Korea — Foundation SW Platform for SDV
Salvador Rodriguez, Vice President Product Strategy & Management, TrustMotion — Deterministic Communication for Zonal Architectures in SDVs
Sven Semmler, Senior Technical Staff, Microchip Technology — Discovering, Configuring, and Controlling 10BASE-T1S Endpoints
Taekhyun Kim, Sales Director, tracetronic Korea — From Code to Vehicle in 24h – Powered by AI


Tracks 2A · 2B — Autonomous Driving & AI
Covering ADAS, autonomous driving, AI-based development, sensor fusion, V2X, vehicle data utilization, and edge AI for vehicle intelligence. Featured sessions include:

Adar Segal, SVP Head of Automotive Business, Valens Semiconductor — The MIPI A-PHY Connectivity Standard: The Backbone for Next-Gen Automotive Sensing
Dr. Jonghyuk Song, Director of Vehicle Threat Research Lab, AutoCrypt — AI-Based Mobility Hacking Trends
Seungwoo Yu, Vice President, SLEXN — AI-SDLC: AI-Driven Engineering and Integrated Solutions for Accelerating R&D and Innovating Quality

Ted Lim, Product Marketing Manager, STMicroelectronics Korea — Introducing Stellar P3E for Automotive Edge Intelligence
Sam Lee, Regional Sales Manager, Calterah Semiconductor — Communication + Sensing: Calterah's Integrated SoC Vision for Future Mobility
Changhun Oh, Application Engineer, Teledyne LeCroy — 10BASE-T1S Debugging in Multi-Node Environments
Donghwan Kim, Application Engineer, IPG Automotive Korea — Autonomous Vehicle Development Loop Using AI Agents and VIRTO
Chanwoo Nam, Manager, Rohde & Schwarz Korea — Multiphase Buck Converter Measurement with Oscilloscope
Namgyu Kim, Sr. Solutions Engineer, Emerson-NI — Flexible and Scalable Platform Architecture for ADAS and Autonomous Driving ECU Validation

Track 3 — EV & Energy
Covering batteries, BMS, thermal management, charging, power semiconductors, and energy storage systems. Featured sessions include:
Jaeoh Cha, Vice President, Hanon Systems — Value Creation of Thermal Management Systems in AD and SDV
Dongjin Park, Senior Engineer, Ansys (part of Synopsys) — Integrated Design and Optimization of EV Motors Using Motor-CAD and optiSLang
David Ka, Automotive Field Application Engineer, Analog Devices — 48V and Beyond: Power Solutions for Enabling Software-Defined EV
Dr. Hang Koo Lee, Professor, Pyeongtaek University — Current Situation and Forecast of the Global EV Industry
Dr. ChulWan Park, Professor, Seojeong University — Beyond Green Car Concert: Which EVs and Batteries Will Outlast the Hype?



Sponsors and Exhibition
More than 40 companies representing the global automotive technology ecosystem are participating as sponsors and exhibition partners.
Diamond  |  AutoCrypt
Platinum  |  TrustMotion, ETAS
Gold  |  SLEXN, Vector, Techways, Seon ENS, VWAY, RTI, A2MAC1, IAV, Vicor, Calterah, MDS Intelligence, QNX, MDS Tech, Analog Devices, Microchip, STMicroelectronics, Rohde & Schwarz, Teledyne LeCroy, tracetronic, FESCARO, IPG Automotive, Valens, Mouser, Ansys, TI, Norbyss, Emerson-NI
Silver  |  PopcornSAR
Bronze  |  TASKING, MathWorks, INNOX, Intrepid, Sparrow, Hanil Protech, Keysight, ELMOS, SEGGER, Tosun, Quest Global, IVIS, intoPIX



Organizer Statements
"AID 2026 is shaping up to be our largest event ever, with a record number of speakers, sponsors, and exhibitors. We have designed every element of the program and floor plan so that attendees can spend a single day and walk away with real answers to the SDV and AI transition — not just inspiration."— BJ Yoon, Conference Director, AID 2026
"The automotive industry has moved past the phase of simply adding software. We are entering an era where AI defines what a vehicle does and how it feels. AID 2026 is where the experts driving that transition — across SDV, AI, autonomous driving, cybersecurity, and electrification — come together to map out the future."— Sang min Han, Editor-in-Chief, AEM


Registration & Contact
Registration    https://autoelectronics.co.kr/AID2026/
Pre-registration    Jun-hyung Kim — +82-2-841-0017 / webmaster@smartn.co.kr
General Inquiries    Jong Seo Park, Manager — +82-2-6951-1049 / fop1212@smartn.co.kr
Conference PM    BJ Yoon — +82-2-841-0583 / bjyun@autoelectronics.co.kr
Organizer    Smart & Company / Automotive Electronics Magazine (AEM)

AEM(오토모티브일렉트로닉스매거진)