Why SDV Need Augmented Reality
Merging ADAS with AR, AI and HMI
Curiosity about BMW I Vision DEE, one of the highlights of CES, led to an interview with Tero Sarkkinen, CEO of Basemark, who provided the 'AR on Video' application on BMW iX's center display. Despite the stupidity of asking Basemark, an AR party, about killer technology in the era of software-defined vehicle, he replied, "It's a merging ADAS with AR, AI and HMI." This was the concept of enhancing the reliability of ADAS not only in terms of customer experience, but also in terms of solutions that take into account all levels of the value chain, including processors.
2023-02-06 온라인기사