AIRQUEST Helping Differentiate Digital Cockpits and Software Features
Automotive HMI/UX specialist AIRQUEST has helped many OEMs and suppliers transform unused software features into revenue-generating assets. For example, they completely revamped a safety feature for a major German car manufacturer, allowing customers to subscribe to it in addition to purchasing the vehicle. The feature was rolled out to over 7.2 million vehicles, generating approximately $250 million in annual after-sales revenue. Development costs were reduced by $86,000. AIRQUEST's proposition is simple and clear: to create mobility experiences that drive measurable business growth. We spoke with AIRQUEST's Felice Fortino about automotive HMI/UX.
2025년 05월호 지면기사