The Six Senses: Interaction Between Cars and Humans
INTERVIEW Guang Yang, Diconium
Recently, I had an extensive conversation with Guang Yang, a leading UX designer at Diconium, a subsidiary of the Volkswagen Group IT, about the crucial battlegrounds of HMI and UX in the automotive industry. We discussed the implications of software-defined vehicles and autonomous driving, the future of luxury, the sensory experience of cars including various displays and voice assistants, the external expansion of interfaces, and regional customer differences. The final question was about his favorite car model he has seen so far, to which he responded, 'Who wouldn’t want to travel through time and see how consumer behavior and demands evolve over the years?' naming the 'DeLorean'.
2024년 11월호 지면기사